The coca-cola started as a one man business and over 100 years it has become one of the largest company in the world. The founder of the coca-cola company was Dr. John Pemberton and the current operator is Roberto Goizueta.
Coca-cola was invented in 1886 by Dr. John Pemberton, an Atlanta pharmacist. He mixed the combination of lime, cinnamon, coca leaves and the seeds of aBrazilian shrub to make the fabulous beverage. Coca-cola first sold in Jacob's pharmacy as a 5 cent non-carbonate beverage. After that, the carbonated drink was added to the syrup to make the beverage that we know today as coca-cola.
Coca-cola was originally used as a nerve and brain tonic and a medical elixir. Coca-cola was named by Frank Robinson, one of Pemberton's best friends, he also created the famous coca-cola logo.
From that time, the owners of the coca-cola company changed for many time :
Dr. John Pemberton > Asa Candler ($2300) > Ernest Woodruff ($25 million) > Robert Woodruff (Ernest Woodruff's son) > Don Keough (president).
From the early stage untill now, there are alot of research for the new formula was taking place. The known ingredients in present day coca-cola are water, caffeine, phosphoric acid, vanilla, various oils and essences and extracts of the coca leaf and the kola nut.
Besides that, this company also faced many challenges fron rival company, especially Pepsi.
Nowadays coca-cola is worth more than 58 billion dolars on the stock market and for over 65 years, coca-cola has been a sponsor of the olympics. One way to see all the achievement of the coca-cola company is to visit the World of Coke in Atlanta.
